
In 2023, we remained dedicated to capturing the nostalgic essence of vintage baseball aesthetics in our visual identity. While preserving a timeless quality, we made the decision to reintroduce the Salt Lake Bees' original colors. Building upon the foundation laid in 2022, our 2023 visual identity evolved rather than underwent a complete transformation. We retained many familiar text treatments and photo styles, ensuring a sense of continuity with the previous year. However, a notable adjustment was made with a renewed emphasis on player imagery, highlighting the individuality and talents of the Salt Lake Bees players. This update reflected our ongoing commitment to blending tradition with modern elements, resulting in a visual identity that resonated strongly with fans across generations.
SOCIAL CREATIVE
SOCIAL
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SOCIAL • CREATIVE • DESIGN •






PROMOTIONAL CREATIVE
PROMOTIONAL
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CREATIVE
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PROMOTIONAL • CREATIVE • DESIGN •






ENVIRONMENTAL CREATIVE
ENVIRONMENTAL
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CREATIVE
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ENVIRONMENTAL • CREATIVE • DESIGN •





