In 2023, we remained dedicated to capturing the nostalgic essence of vintage baseball aesthetics in our visual identity. While preserving a timeless quality, we made the decision to reintroduce the Salt Lake Bees' original colors. Building upon the foundation laid in 2022, our 2023 visual identity evolved rather than underwent a complete transformation. We retained many familiar text treatments and photo styles, ensuring a sense of continuity with the previous year. However, a notable adjustment was made with a renewed emphasis on player imagery, highlighting the individuality and talents of the Salt Lake Bees players. This update reflected our ongoing commitment to blending tradition with modern elements, resulting in a visual identity that resonated strongly with fans across generations.

SOCIAL CREATIVE

SOCIAL

CREATIVE

DESIGN

SOCIAL • CREATIVE • DESIGN •

PROMOTIONAL CREATIVE

PROMOTIONAL

CREATIVE

DESIGN

PROMOTIONAL • CREATIVE • DESIGN •

ENVIRONMENTAL CREATIVE

ENVIRONMENTAL

CREATIVE

DESIGN

ENVIRONMENTAL • CREATIVE • DESIGN •

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