In 2022, the Salt Lake Bees visual identity was inspired by vintage baseball aesthetics. Our look and feel exuded a sense of timelessness, with a color palette dominated by classic muted tones such as muted yellow, soft cream, and charcoal. Embracing a text-based design approach, the branding relied on sophisticated typography reminiscent of old-school baseball signage and memorabilia. This choice not only paid homage to the sport's rich history but also conveyed a sense of authenticity and nostalgia. With the 2022 identity, we merged tradition with contemporary style, creating a striking visual identity that resonated with fans of all generations.