Abejas de Salt Lake is a Latino-inspired identity for the Salt Lake Bees, created to celebrate the vibrant culture, heritage, and community of Latin America through the lens of baseball. As part of a series of cultural theme nights, the Abejas brand honors the passion and pride of Latino fans in Salt Lake City.

To bring this celebration to life, I designed a full suite of promotional materials including a commemorative poster displayed across the ballpark, a custom jersey inspired by traditional Latin patterns and textures, and a vibrant social media campaign as well as developed Google ads.